Privacy Policy

At AVYRA Foods (“AVYRA Foods”, “we”, “us” or “our”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we share it with, and the choices and rights you have.

It applies when you visit our website, create an account, place an order, contact us through our forms, subscribe to our updates, or otherwise interact with our services. By using our website or giving us your information, you agree to the practices described here. If you do not agree, please do not use the website.

We handle personal data in accordance with the laws that apply to us in India.

We collect only the information we need to run our store and look after our customers. It falls into these groups:

Information you give us

• Contact details: your name, email address and phone number.
• Delivery and billing details: your shipping and billing address, PIN code and any delivery instructions.
• Account details: your username, email address and password (stored in encrypted form) if you create an account.
• Order details: the products you buy, quantities, order number, order value, coupon codes and the order notes you write.
• Enquiries and feedback: what you write when you use our contact form, such as your subject, message, and, for order or delivery questions, your order number and PIN code. We also keep the messages you send us by email or phone.
• Reviews and ratings you choose to publish.

Information collected automatically

• Device and usage data: your IP address, browser type and version, device type, operating system, language, the pages you view, the links you click, the time and date of your visit and the website you came from.
• Cart and session data: the items in your cart and the information needed to keep you signed in and complete your checkout.
• Analytics and interaction data: with your permission, the pages and products you view, items added to your cart, the steps you take through checkout, forms you submit (we record that a form was sent, never what you typed), clicks on our WhatsApp, phone and email links, how far you scroll, how you arrived at our site (for example a search engine, an advert or another website), your approximate location (city or region, worked out from your IP address) and, through Microsoft Clarity, anonymised heatmaps and session recordings of how the site is used. We set session recordings to mask what you type into form fields.
• Cookies and local storage, described in the section on cookies below.

Information from others

Our payment gateway and delivery partners may tell us whether a payment succeeded and the status of a shipment, so we can complete your order and keep you updated.

We do not ask for, and you should not send us, sensitive personal data such as health records, caste, religion or biometric data.

We use your information to:

• create and manage your account and recognise you when you return;
• accept, process, pack, ship and deliver your orders, and take payments or the advance for cash on delivery;
• send you order confirmations, shipping updates, invoices and service messages;
• answer your questions and requests, and verify that an order enquiry matches an order before we reply;
• handle returns, replacements, refunds and complaints;
• prevent fraud, abuse, fake orders and fake enquiries, and keep our website and systems secure;
• understand how our website is used, with analytics and session recordings you have agreed to, so we can improve its speed, content, products and service;
• show our products, prices and business details on Google Search, Google Maps, Google Shopping and Bing, and measure how people find us there;
• send you offers, news and recommendations, where you have agreed to receive them;
• meet our tax, accounting, food-safety, consumer-protection and other legal duties, and defend or enforce our legal rights.

We do not make decisions that have legal effects on you using fully automated processing, and we do not sell your personal information.

We process your personal data when you have given us your consent (for example, when you tick a box, submit a form or subscribe to our updates), or where the law allows processing without consent, such as to fulfil a request you made or to comply with a legal obligation.

Cookies and similar technologies that are not essential (analytics, personalization and marketing) are used only with your consent, which you give or decline in our cookie banner. Until you choose, we use essential cookies only.

When we rely on your consent, you can withdraw it at any time by contacting us (see “Contact Us” below). Withdrawing consent does not affect processing done before you withdrew it, and it may mean we can no longer provide some services, such as completing an order that is in progress.

Cookies are small text files stored on your device when you visit a website. Local storage works in a similar way. We and our service providers use them to keep the website working, to remember your choices, to understand how the site is used and, where you allow it, to measure and improve our marketing.

Your choices

When you first visit, our cookie banner lets you allow all cookies, decline them, or choose by category. Until you make a choice, we use essential cookies only. Closing the banner without choosing does not count as consent, so it will appear again on your next page.

• Essential: keep your cart, your login session and checkout working, remember your cookie choice and help protect the site against misuse. The website cannot work properly without them, so they are always on.
• Analytics: help us understand which pages and products are popular, how visitors move around the site and where something is not working. We use Google Analytics and Microsoft Clarity for this.
• Personalization: let the website remember choices you make, such as your region, and tailor features and content to you.
• Marketing: help us measure and show advertising that is more relevant to you. These are set by our advertising partners, and we use them only where you have agreed.

Your choice is stored in a cookie called avyra_consent for 180 days. You can change or withdraw it at any time with the Cookie settings link at the bottom of every page.

Services we use

• Google Analytics 4 (Google): counts visits and shows how visitors reach and use the site. We also send it events such as product views, items added to the cart, the start of checkout, completed purchases, forms sent and clicks on our WhatsApp, phone and email links. It does not receive your name, email address, phone number, address or payment details.
• Google Tag Manager (Google): loads our other tags. It passes on your cookie choice to Google’s tags (Google Consent Mode) so they respect it, and does not collect personal information itself.
• Microsoft Clarity (Microsoft): records anonymised heatmaps and session replays showing where visitors click and scroll, so we can improve the layout. It loads only if you allow analytics. We mask what you type into form fields.
• Google Search Console and Bing Webmaster Tools: show us how our site appears in search results, which searches lead to it and whether pages have errors. They report on search activity, not on you as an individual, and do not place cookies on your device through our site.
• Google Business Profile: our business listing on Google Search and Maps. If you call us, ask for directions, post a review or otherwise use the listing, Google’s own privacy policy applies to that activity.
• Google Merchant Center: we share product information (names, descriptions, images, prices and availability) with Google so our products can appear in Google Shopping and search. This does not include personal information.
• Advertising and measurement tags: if we run advertising campaigns we may add tags, for example from Google Ads or Meta, through Google Tag Manager. They load only in the Marketing category, after you agree.
• Our online store: the software that runs our shop notes how you arrived at the site (for example from a search engine or a link) in cookies beginning with sbjs_, so we can see which channels lead to orders.

Typical cookies

• avyra_consent (essential, 180 days): your cookie choice.
• woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* (essential, session to two days): your cart and checkout.
• wordpress_logged_in_*, wordpress_sec_* (essential, session to a few days): keep you signed in if you have an account.
• _ga, _ga_* (analytics, up to 2 years): Google Analytics, to tell visits and visitors apart.
• _clck, _clsk (analytics, one day to one year): Microsoft Clarity, to link page views into a visit.
• sbjs_* (up to 6 months): how you arrived at the site.

Names and lifetimes are set by the providers and may change.

Managing cookies

Besides our cookie banner, you can block or delete cookies in your browser settings. If you block essential cookies, parts of the website, such as the cart and checkout, may stop working. You can also install Google’s Analytics opt-out add-on. Some browsers offer a “Do Not Track” setting; because there is no common standard for it, our website does not currently respond to such signals.

To learn how these companies handle data, see the Google Privacy Policy and the Microsoft Privacy Statement.

We share personal information only when it is needed and only with people who are bound to protect it. We do not sell or rent your personal information. We may share it with:

• Payment partners, such as our payment gateway, to process online payments and refunds.
• Delivery and logistics partners, who receive your name, address, PIN code and phone number so they can deliver your parcel and contact you about it.
• Technology and service providers that host our website, send our emails and text messages, provide customer support tools and security services, acting only on our instructions.
• Analytics, search and advertising providers: Google (Analytics, Tag Manager, Search Console, Business Profile and Merchant Center) and Microsoft (Clarity and Bing Webmaster Tools), which receive the usage data described in the section on cookies. Analytics and marketing data are shared only with your consent.
• Professional advisers such as accountants, auditors and lawyers, where necessary.
• Government bodies, courts and law-enforcement agencies, where we are required by law or a lawful order, or where it is needed to prevent or investigate fraud or a crime.
• A buyer or successor, if AVYRA Foods is involved in a merger, acquisition or sale of its business. Your information would stay protected by this policy or one that offers the same level of protection.

Some of our service providers, including Google and Microsoft, may store data on servers outside India. Where this happens, we take reasonable steps so that your data is handled securely and in line with applicable law.

Online payments are handled by our payment gateway. When you pay by card, UPI, net banking or a wallet, your payment details are entered on the gateway’s secure payment page and are processed by the gateway and your bank. We do not see or store your full card number, CVV, UPI PIN or net banking credentials. We receive only a confirmation of the payment, the amount, a transaction reference and its status.

For cash on delivery orders we may ask for a small advance online. The advance is paid through the same secure gateway and is adjusted in the final amount.

We use reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration and destruction. These include encrypted connections (HTTPS) and keeping passwords in encrypted form.

No website or system can be made completely secure, and we cannot guarantee the absolute security of information sent over the internet. You can help us by choosing a strong, unique password, keeping it private, and signing out on shared devices. If you think your account has been misused, please contact us immediately. If a personal data breach affects you, we will tell you and the authorities as the law requires.

We keep your personal information only for as long as it is needed for the purposes in this policy, or for as long as the law requires.

• Order, invoice and payment records are kept for the period required by tax, accounting and consumer laws.
• Account information is kept while your account is active. If you ask us to delete your account, we erase or anonymise your information unless we must keep some of it by law.
• Messages and enquiries are kept for as long as needed to answer you, deal with any follow-up and keep a record of our service.
• Marketing preferences are kept until you unsubscribe or withdraw your consent.

When information is no longer needed, we delete it or make it anonymous so that it can no longer be linked to you.

Under the data protection laws that apply in India, you have the right to:

• Access information: ask for a summary of the personal data we process about you and who we have shared it with.
• Correct and update: ask us to correct inaccurate data, complete incomplete data or update it.
• Erase: ask us to delete your personal data when it is no longer needed for the purpose it was collected, unless the law requires us to keep it.
• Withdraw consent: withdraw a consent you gave us, as described above.
• Grievance redressal: complain to us about how your data is handled, and, if you are not satisfied with our reply, approach the Data Protection Board of India.
• Nominate: name another person to exercise these rights for you if you die or become unable to do so.

To use any of these rights, send us a request through the details under “Contact Us”. We may need to confirm your identity first, and we will respond within a reasonable time and as the law requires. You can also change your name, email address, password and addresses at any time from the Account Details and Addresses pages in your account.

If you have agreed, we may send you emails, text messages or WhatsApp messages about new products, offers and recipes. You can stop these messages at any time by using the “unsubscribe” link or the reply instructions in the message, or by contacting us. We will still send you service messages about your orders and account, which are not marketing.

Our website and products are intended for adults. We do not knowingly collect personal information from anyone under 18 years of age without the verifiable consent of a parent or lawful guardian. If you are a parent or guardian and believe a child has given us personal information, please contact us and we will delete it.

Our website may link to websites, payment pages or social media platforms that we do not own or control. This policy does not apply to them, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policy of every site you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, our services or the law. When we make changes we will post the updated policy on this page and change the “Last updated” date at the top. If the changes are significant, we will give you a clearer notice, such as a message on the website or an email. Please check this page now and then; by continuing to use the website after a change you accept the updated policy.

If you have a question about this policy, want to use your rights, or wish to make a complaint, please contact us. You can write to us through the form on our Contact Us page, or use the details below.

• Business: AVYRA Foods
• Address: KH. No. 619/21, Chattarpur, New Delhi, Delhi - 110074
• Email: [email protected]
• Grievance Officer: [name and designation]

We will acknowledge your complaint within 48 hours and aim to resolve it within one month of receiving it.